1. Introduction
  Since China's entry into the WTO, it has been taking the pace of internationalization and slowly connects to the international standards. With the further deepening of reform and opening up, China's demands for foreign language talents will increase with age, so employment prospects are optimistic. More importantly, under the premise of Chinese economic integration with world and the continuous development, demands for English talents especially witness growth, including the English translation, English education. More and more attention is paid to English education in the aspects of cultivation and training students in practical ability to use English according to the demand of the teaching goal, so all sorts of factors contribute to the demand for foreign language professionals and international exchange of talents.

1.1 Objectives of the research

  Many researchers have carried out many surveys to show the employment trend of business English graduates. Experts believe that this major can be a popular one in the near future. As long as graduates have a good command of both English and business knowledge, they can have a better employment opportunity. Many universities have put great emphasis on students’ skills in English, which is because of the fact that there are many vacations for English talents, including translators, secretaries, and HR assistants and so on. It is known to all that as long as there are enough international trades all over the world, there can be more chance for the graduates of this major. The foreign trades prosper with the development of the international business. Therefore, the need for talents who are good at both a foreign language and business becomes more and more obvious. It is said by the experts that as long as there exists one channel for the whole world to go on the trade, there can be enough need for the talents in this field. Therefore, the purpose of this research is to take more researches on how to

1.2 Significance and necessity of the research

This paper can help the universities establish more constructive curricula for the business English majors. Besides, these majors can understand their goals and aims in the study. The graduates of this major can also be clear of their application directions.

1.3 Organization of the thesis

This paper mainly focuses on the prospect of business English majors’ main employment opportunities and the major conflicts between the supply and demand of the current and future employment. Some suggestions are given to the universities in cultivating these students. It is also illustrated in the paper about the importance of business knowledge in cultivating these talents in order to choose their appropriate career and suit to the career.

It can be concluded from the employment information that business English majors have diverse kinds of positions. What is important is that students should work hard to be qualified for their future career.

2. Introduction to the major of Business English

  2.1 The current situation of Business English majors  

After entering the WTO, the further deepening of economic globalization, market internationalization, all fields are inseparable from the English talents, especially talents that understand business trade, marketing, economic management with a good mastery of English are more scarce, business English talents have become the backbone personnel, general talents of the industry in various fields.

At present, English has become an international language in fact. Many countries and regions designate English as the official language of communication. In the international meetings, forums and seminars, in international business negotiations and international trade contract, English has become an important tool of communication in the foreign-funded enterprises or joint ventures. With the rapid development of world economic integration, especially after China's entry into WTO, with the approach of the 2008 Beijing Olympic Games, China's more widely into the international society, and political, economic, and cultural exchanges have become increasingly frequent, so jobs related with English Major industries such as trade, diplomacy, customs, tourism, management and other departments concerning foreign affairs in China obtained the development opportunity, which makes the demand for English talents increasingly large.

According to the statistics of labor and personnel department, employment rate of English major graduates has been the top 10. Even in recent years when the employment of university graduates is in general downturn, employment rate of most college English graduates remains above 90%, with good employment prospects. After the graduates begin their job, most of them can play to their advantage of English, welcomed by the school, foreign languages, foreign affairs department, the corporate sector and other employers. With the further development of China's economy, China will also strengthen ties with the world, so in a longer period of time, English majors will continue to maintain its good employment prospects.

English majors have relatively more opportunities to go abroad. In addition to employment,  , the students have a new point of interest during their studies, by virtue of the basis for English majors, they can easily switch to other profession or obtain other professional degrees.

2.2 The curriculums required in the universities

Previously, College English majors are basically divided into two kinds: linguistics and literature. After graduation, students are engaged in the teaching profession, or partly engaged in the translation work, and a few engaged in foreign trade, so employment covering is rather narrow. The big problem is that the English Majors in college emphasize literature, with no close relationship with other industry.

Now, this phenomenon has changed for the better. College English curriculum is changing from single way in the past to the direction of diversification to match with other discipline courses setting.

In recent years, China's College English curriculum has been gradually along with the social demand for talent and development. For example, many universities have inserted many practical courses in English, such as the international accounting, psychological consulting, and some industry certificate also penetrates into English learning, so after graduation the students are not only translation talents with many other professional qualifications, thus greatly improving the employment competitiveness of graduates. This is a breakthrough in English talent employment bottleneck.

2.3 The Study of the major

Since the reform and opening up, China's foreign trade and economic development speed is higher than the growth rate of the national economy, and has important strategic role in China's economic growth. With China's accession to the WTO and China's economic integration into the world economy, international companies more optimistic about China, international investment and trade trend of active, will produce more foreign jobs. In addition, with the further calcium our economic system reform and system of foreign trade and economic cooperation of the leather, from July 1, 2004 onwards, China's import and export operation rights have been registered by the examination and approval system transition to the business, main business of foreign trade and economic cooperation will be dominated by government enterprises to private and foreign investment enterprises, which will greatly improve the degree of internationalization of domestic commercial, international business personnel will be a multi-level, diverse demand, a large number of operation and service of strong financial, insurance and other foreign jobs will also absorb the business English major graduates, thereby promoting growth in demand. After entering the WTO, export-oriented economic activities have become more frequent, the foreign language talented person's demand is increasing day by day, a good social external environment provides p, owerful conditions for business English major. These good background and external environment provide a strong motivation and objective basis for our business English major setting and development.

3. The talents market analysis

  3.1 The talents market 

According to experts’ analysis, China's future talent market needs a large number of the following professionals, including computer personnel, networking service personnel, data management personnel, scientific research personnel, agricultural science and technology personnel, technical personnel of environmental protection, biological research and development project personnel, management personnel, trade talent, talent brokers, lawyer, financial talents, education and medical care personnel.

3.1.1 General trends of talents requirements

    In these popular majors, one thing is common. That is the technology. In the technology learning, the knowledge of English is required, which decides the importance of English. From the above analysis, it is obvious that the graduates with the advantages of English can get a good job.

3.1.2 The most needed talents

    The computer industry has gradually become the pillar industry in our country whose economy is highly intensive and knowledge intensive, and these industries include the software industry, consulting industry, knowledge industry, management, industry, education industry and cultural industries. In 2020 China's computer software design and development output will reach 10-14 yuan. The number of computer software developers in China is expected by 2020 to reach 800–9 million, accounting for 2.8-3% of total employment. In addition, due to the full development of the popularization of computer and its use function, almost all areas are in need of computer talents. Therefore, information technology talents will continue to be popular in the next several years.

In China, vigorous development of network technology and network services has become a stereotype. According to analysis, by 2010, the network service to create economic value will be 1-2% of the gross national product, 0.8-1.2 billion yuan; in 2020 to 3%, up to 7.6-8.2 billion yuan. While the network service personnel are insufficient, only no more than 20000 people in China in 1998. In the next 20 years, the number of Chinese the number in this part of people is expected to increase 30-50 times, and the whole industry will reach 60-1000000.

The history of Information service industry development in China has been for more than 20 years, but the number of staff is insufficient. The development speed of the information service industry in recent years is very fast. In 1998, the national information service enterprises have been 80000, about 1100000 people. According to this situation, our country has worked out the development of information service enterprises goal: by 2010, initially built socialist market economy to adapt to the function of socialization, industrialization, modernization, network structure, link international, information service system with efficient, comprehensive, reasonable structure. Then, the information service personnel required will reach 700 - 9000000. By 2020, our country will be built to be the world's largest information service network.

Data management and database are the core of construction in twenty-first Century economic system, whose development represents a national information and knowledge resources utilization degree. Since the nineteen eighties, database service industry in developed countries has become an important part of information service industry, with the annual growth rate of about 20%. 20 years early in this century, with the development of Chinese data industry, industry data service employment will reach 3500000 people. The industry will become one of the service industries with more employment.

In twenty-first Century, the human will continue to carry out the fourth technological revolution, and the rise of fifth times and sixth times the tidal wave of new technology revolution. The high-tech field mainly refers to the electronic technology, biological engineering, space technology, marine utilization, new energy, new materials and other fields. China's existing research staff is 13 million people. By 2020, China’s research team will be further expanded, up to 20 million people. In addition, the age structure can also show the characteristics of high-tech talent in short supply contradiction. According to the Wei Boer distribution, the optimal age of great scientific value is 37 years old, and the best age is 25 to 45 years old. Scientific research personnel in the next few years of our country’s some important scientific research units will have 80% to withdraw from the front line of scientific research.

China's current agricultural science and technology personnel situation is not optimistic. In 1993 China Statistical Yearbook shows, 477000 people are in agricultural science and technology personnel. Every agricultural population has 5 scientific and technical personnel. China's current agricultural colleges are 59, enrollment of about 90000 people, average per thousand agricultural population has 1 college student, with a large gap compared with other countries. Agricultural science and technology personnel 21CN needs may reach millions. Professional category of talents needed includes not only the traditional agriculture, forestry, animal husbandry, professional, new professionals but also a lot of biological engineering.

One of the serious problems of environmental protection industry in China is a serious shortage of technical personnel of environmental protection. According to estimates, in our country every year pollution causes economic losses of about 200 billion yuan, accounted for 10% of gross national product. Experts to statistics, the upper reaches of the Yangtze River every increase of one billion yuan, the downstream will loss ten billion. Therefore, the development of the national economy is in urgent need of environmental protection technology talents. If calculated in accordance with the developed countries in the early 90 employment proportion of China's environmental protection industry, environmental protection industry needs staff of 10 million people.

Scientists predict that, in the field of engineering technology, biological engineers will replace the mechanical and electrical engineers to rule all the land status. China has achieved some results in study on biological technology, but not yet formed a pattern of industrialization. On the personnel engaged in technical activities of the biological situation, the number of biotechnology research in our country is 17000, the number of people engaged in production and operation is 9000, accounting only 1/4 of the United States biotechnology industry number. Both biotechnology researchers and biotechnology product development personnel are very short.

In the era of knowledge economy in twenty-first Century, the world within the scope of management will undergo the second revolution, its content includes the value management, system management, intelligent management and international management, will involve the government, enterprises, social management and other industries. Some experts predict, in the next 20 years, China needs all kinds of management personnel will reach 1000 – 13million.

In 1998, China's trade industry practitioners are up to 21 million people. To twenty twenties, electronic commerce and Internet trade will become the mainstream of Global trade, in which employees will reach 400000000 people, China will reach 36000000 people.

Agent is one of the most active global talents in twenty-first Century. According to statistics, in 1998 China after examination by the Department of industry and Commerce approved with broker business qualification personnel up to about 1200000 people. A broker nature of the company, brokerage firm has more than 80, turnover of about 120 million yuan. In the next 20 years, need brokerage talent in China 800 - 12000000.

In 1998 the number of China's lawyer for 890000 people. Both the quantity and quality of lawyers are far unable to meet the needs of the society. If a lawyer for every million people, China will need about 1million lawyers. In addition, China 5000 enterprises, only more than 4 companies hired a lawyer as a legal adviser, accounted for only a few thousandths of all enterprises, and the vast majority of enterprises does not or do not hire a lawyer. The estimate, by 2020, the lawyer our demand will reach 300 - 3500000.

In the next 20 years, China's financial industry personnel required up to 500 - 6000000, the tertiary industry employment in China is in many industries and employment is one of the most popular occupations.

According to the survey, in recent years some special professional teachers have been good, such as music, art, computer science. By some estimates, in the next 20 years, the number of teachers’ professional Chinese education industry will be doubled, the teachers will reach the number of 1700 - 21000000.

At the end of twentieth Century, the number is engaged in the health and health care and biomedical engineering development in China reached 12 million people, in 2010 will increase to 15000000 people. In the next 20 years, the number is engaged in the health care industry personnel will be doubled, the whole industry will reach the number of 21million people.

3.1.3 The most crowded talents

Of course, the most crowded talents are the graduates who just command one aspect of one major. For example, the graduates who just know English or who just know business or any other aspects are not popular because there are so many such kinds of applicants in the talent market.

  3.2 The talent market for business English majors

    3.2.1 Related employment opportunities

    Graduates with the majors have a lot of employment opportunities, including Trade and translation in the state organs, foreign affairs, foreign trade, foreign enterprises, foreign financial institutions, business management, professional translation agency, publishing, news, tourism, and other departments can assume senior Hotel, business management, business translation, trade negotiations, Trade Secretary, English, English journalist, editor of foreign business agent, PR, tour guides work; but also can be engaged in teaching and research work in the middle school, technical school, vocational school, technical school and English language training centers, colleges and scientific research departments.

3.2.2 The requirement of the major

China has initially formed the development of the eastern, western development, the rise of central China and the revitalization of the Northeast four regional economic pattern, constitute the basic content of the national regional development, their relative concentration and division of labor cooperation, mutual development, be summed up as the overall strategy for national. With the construction of the inter-city railway and high-speed railway network, the core economic circle with diversified into the restructuring process, will be raised at the same time in the coastal core economic circle in Yangtze River Delta, the Pearl River Delta, the new polarization core economic zone -- the Beibu Gulf Economic Zone is formed, which for our Business English professional development put forward higher requirements. Guangxi Beibu Gulf Economic Zone in the national "western big development" eleven five "planning" program, was listed as one of the large-scale development of the western region three to take the lead in the development of key areas. In 2008 the State Council approved the implementation of "planning" the development of Guangxi Beibu Gulf Economic Zone, to build a "zone of international regional economic cooperation is important".At the beginning of 2010 China -- ASEAN free trade area is built to accelerate the development of Guangxi regional economy, foreign language skills, export-oriented professionals familiar with international trade practice more sustainable. This demand, provides new opportunities for development of business English, and also put forward higher requirements. The construction of business English major should seize the historical opportunities of development, from the geographical point of view, the construction of Guangxi Beibu Gulf Economic Zone needs, determine the training objectives and specifications for the construction of Beibu Gulf Economic Zone in the construction of business English talents, training mode of business English undergraduate talents for the construction of the northern Gulf Economic Zone, which both have important significance of Guangxi local economic construction and development of our school.

  3.3 The Major Conflicts between the supply and demand

Since the reform and opening up, China's foreign trade and economic development speed is higher than the growth rate of the national economy, it has important strategic role in the rapid development of China's economy. Under this background, various universities have set up the business English major, there are three main reasons: first, because of China's accession to the WTO and the Chinese economy into the world economic system, international companies more optimistic about China, international investment and trade become more active, resulting in more foreign jobs. Secondly, our economic system reform and the foreign trade system reform will greatly improve the degree of internationalization of the domestic business, international business personnel will be a multi-level, diverse demand, a large number of operation and service of strong financial, insurance and other foreign jobs will also attract more application (e.g., business English Major) graduates. According to "Daily" reported in December 18, 2005 twenty-first Century, with the deepening of reform and opening up, China's demand for foreign language talents also grow with each passing day, 2005, from Beijing Foreign Studies University graduates and employment demand in the ratio of 1:8, in which the needs of English to reach more than 1:10.As of 2005 June, the employment rate of the Beijing Foreign Studies University 98%, Xi'an College of Foreign Languages graduates first employment rate reached 98.4%, the Shanghai foreign languages institute 2005 graduate employment rate of 83%, Guangxi Foreign Language University 2005 sessions of graduates employment rate is about 95%.Once again, China's accession to the WTO, with the increase in the number of international trade, e-commerce is more and more high quality talents need to master a foreign language, in English four class standards have become the English six levels, many employers in the recruitment required to fill out a resume in English, or English dialogue, and understand foreign languages and other skills of foreign language graduates is more popular, this will no doubt give foreign language graduates has put forward higher requirements. Especially familiar with Chinese culture and foreign culture, at the same time, financial, legal, master computer, communication technology applied foreign language graduates employment especially, foreign language majors which requires school must change from "single" to "compound talents".

Therefore, the supply of Business English majors is a lot more than before. And the demand for it also increases. But the talents’ ability should also be improved so that they can adjust to the changing world.

4. The prospect for Business English majors’ employment

  4.1 Criteria for a qualified business English major

In twenty-first Century the qualified foreign language personnel should have 5 characteristics: the solid basic skills, broad knowledge, professional knowledge, strong ability and good quality. The solid basic skills mainly refers to the basic language, pronunciation, intonation, lexical, syntactic, lexical rules specification, felicity of expression, the ability of listening and speaking writing and translation and practical skill; broad knowledge refers to learn more about the related discipline knowledge, should have the knowledge of humanities, but also has a certain the knowledge of science and technology, such as foreign affairs, foreign affairs, finance, trade, law, news; professional knowledge of certain refers to the addition of a composite foreign language professional knowledge and professional knowledge, which is an important aspect of training compound talents; ability mainly refers to acquire knowledge, apply knowledge ability, the ability to analyze problems, independent opinions and the innovation ability, the cultivation of innovative ability is the weak link in foreign language teaching. In the work of the ability to use the language of professional mainly refers to engage in exchanges and cooperation between different cultures, communication ability, collaboration ability, work ability, organizational skills, ability and flexibility of the and so on; quality mainly includes ideological and moral quality, cultural quality, professional quality, physical and psychological quality. Among them, morality is the fundamental, quality is the basis of culture. On foreign language professional students, should strengthen the patriotism and collectivism culture, improve the level of policy and organizational discipline, critically assimilate the essence of world culture and carry forward the fine traditional culture of china.

  4.2 The potential posts for Business English majors

  With China's accession to the WTO, many foreign enterprises in China to seek development opportunities, while Chinese enterprises in the world of opportunities, the field of foreign trade business has obtained the considerable development. In this environment, mutual communication and exchange between enterprises become an important condition for mutual cooperation.

Foreign rapid economic development, has brought the opportunity to us at the same time, it also brings challenges. Relevant information prediction: China's accession to the WTO, to our country the greatest impact is not the auto industry, also not manufacturing, but education, especially the occupation technology education. The number is engaged in foreign trade enterprises to increase the number of international trade, the results will be made with solid English talent especially language skills, proficient skills and communication skills, shortage of large understanding and knowledge of international trade and business English talents. At present, in our country has the right to import and export business about 36, while China export qualification certificates are less than 100000, of which the most important is the business English people know little. Engaged in foreign trade business companies generally have several hundreds, even to the foreign trade business English talents. This talent demand gap is big, English talent prospects.

At present, many foreign trade enterprises in China specialized in the import and export of staff of about 1500 people, some foreign trade import and export business with large enterprises import and export company, but the lack of true "Coban" talent, the trade and economic boom is not commensurate. The lack of qualified personnel, will seriously affect the sustainable development of foreign trade quickly. English is still the golden rice bowl of social development in the future. The master has a strong foreign language school interpersonal skills, general business operation of foreign trade knowledge, familiar with computers and other modern office equipment business English talent demand is urgent, the opening up of China and the construction of the West Strait Economic Zone need more large know both English and foreign trade of the compound talents. So that the graduates have a broad employment prospects, the major aims to cultivate business with a more comprehensive knowledge and practical application of English language ability, to understand the economic and trade, fine English can use a variety of modern office equipment "ESP" talent. Most of the graduates engaged in foreign trade business i, n foreign trade enterprises, in the foreign large-scale hotels, tourism departments, enterprises and institutions engaged in clerical and translation work, the employment rate of more than 90%.

4.3 Requirements for business English majors

Business English for the importance of foreign trade, like road stick for the blind. No road stick, blind walking can be difficult, and no business English, foreign trade development is very difficult to effectively. Since its accession to the WTO, foreign trade jumped directly led to the rising demand for business English talents. In strong demand stimulus, business English talents also embarked on a fast track.

College education, can cultivate the market demand for business personnel? (You know, the type of business is very much, not only English. Here, the author only English publish your own profile. If deficiencies, but also look.) This is not an easy question, because it is related to the quality of education, educational achievement. There are certain patterns for talents training school, then do not comment. I only just we need what kind of business personnel to publish views.

There is no doubt, business personnel, need to have solid professional skills, have strong communication skills, need to have the rich knowledge.

Listen, say, read, write the ability is a business talents necessary skills. The listening and speaking ability is particularly important. What we need is not only can write, not use oral expression and communication of talents, we need is, not only can write, can say the talent. And to do that is not easy. You should not only have excellent listening, but also have enough strain capacity. Even to say, this is not enough. To achieve the best communication effect, you must also be able to speak good English, and you need to understand the corresponding customer's country local customs and practices.

Language is a kind of feeling. Have good language feeling, can appear calm self-confidence in communication. If you have a good sense of the English, you will be in and foreign communication appears calm self-confidence. Whether customers are from Europe and the United States, or in, facing them, like the face of one of his countrymen, no psychological uneasiness and timid. As long as the other side is the use of English, will appear to do a job with skill and ease.

Such a state, every is engaged in foreign trade talents are eager to achieve. Because not everyone has a good language sense, not everyone feels the same language and their mother tongue.

The formation of the language feeling, need long-term of study and practice. Learning English is a full range of. Listening, say, read and write, including local customs and practices, astronomy and geography.

Therefore, we need the talents, is that both have a certain capacity, and adhere to the study of talent, is the kind of passionate talents of foreign language learning, is the constant pursuit of pure oral English talent, is the kind of confidence is familiar with foreign customs personnel.

  4.4 Prospect of business English majors

  Through the investigation of both inside and outside the province and coastal areas of several large talent exchange, found that 65% of jobs and business English professional matches, especially in the coastal areas of some large Sino-foreign joint venture, for business English talents demand more, including English Secretary, customs declaration, merchandiser, English translation jobs. In some large enterprises in the province, such as foreign trade import and export company, with independent import and export rights of the state-owned enterprises, wholly foreign owned enterprises and high-tech development zone and so on, are recruiting talents of business English in irregularly, and attaches great importance to the training of business English talents and provide learning opportunities. Thus, with the globalization of the world economy development trend business English major has a broad employment prospect.

With the increase of the development of China's economy sustained, stable, healthy and export-oriented economy, the society from all walks of life demand for foreign business people more exuberant, my college in Tianjin city is located in one of the most powerful economic development in the eastern region and the area around Bohai, internationalization, globalization and the regional economy more important, these are for the talent of business English professional obtain employment provides a broad market.

5. The Suggested training mode of business English majors

  5.1 More attention should be given to the knowledge of both Business and English

  Since the future popular majors have been put forward by the experts, the students of Business English should connect their own major with these popular industries, so that they can be a useful talent in the future employment. What is important is not what you have learnt, but what you can do. Although Business English is a major limited in business and English, the majors should expand its coverage into knowledge of other industries. Of course, the most important thing is that the students should consider more about the grasp of their own major, business and English. After all, they should earn their living mostly based on these two aspects.

  5.2 Business English majors’ cultivation should be combined with certain certificates

Both business and English knowledge are related to the certificates. Students should get the needed certificates before their graduation so that what they have learnt in the university can be convincing. Or the company cannot be convinced of the applicants’ real talents. In this case, the graduates of Business English need more hard work in the universities so that they can be well-prepared in the future talents market.

6. Conclusion   

No matter what major one has taken, the most important thing is to be sensitive to the needs of the markets. The markets are very practical. If a student is very familiar with the society, they will be very quicker to find the talents most needed in the market so that they can adjust what they have learnt into that direction, then they can beat their rivals in the job seeking processes. Therefore, to be a successful applicant, one should first take a survey of the market, and then take measures to get the desired job. As for the graduates of Business English, one should combine their major with the market. No company will choose an employee who is just good at business English. They need someone who is good at business English in a particular field, such as the law, the tax, the contract and so on. So to have a good job in the future, one should get more preparation in a particular field, which can help them get a more satisfied job. And this field can also be the one they are very interested in.