本科毕业论文文献资料阅读综述表
名称 社会语言学与英语学习 类型（书籍、论文） 书籍 页数：81-82
作者 勒梅琳 出处 南开大学出版社2005年
内容综述
“对于广告语言，公众褒贬不一，有人认为广告英语有新意，可以刺激语言的自然发展；有人认为广告使英语变坏了；有人认为广告词会引起人们心理上的七种不良欲望：性欲、虚荣、恃才傲物、贪婪等。”
根据O’Neill 的统计，一般美国成年人一天至少有560条广告信息使他们听到、看到、或感觉到，可见广告业日益发达。一位从事广告业的美国人说：今天的广告业是人们所发明的最有效最有力的大众市场与商业手段。人们对广告的反应不同，在听到或看到广告之后，有人喜爱、有人厌恶、有人高兴、有人悲哀、有人平静、有人疯狂，有的人会说：我永远不会买那些做了广告的产品，或：算了吧，谁相信他们说的是真的。但是很少人会立刻激动地说：上帝啊，它太棒了，我马上去买它！然而，反复播送的广告可以使听众和观众潜移默化的受影响，可以悄悄地改变人们的观念和购物习惯。
对于广告语言，不同的人有不同的观点。有人认为广告语言有新意，可以刺激语言的自然发展。的确，一些商品在广告语言的修饰下更有吸引力，词汇、句法、修辞及表现手法的巧妙运用使语言得到了更好的发挥，在语言长期的发展中英语广告语言逐渐从普通语言中独立出来，并一点一点形成自己的特色，并且这种发展还在继续；但也有人认为广告是英语变坏了，有些广告不遵循语法规则，有时它们使消费者感到迷惑甚至有些会误导消费者，并且对于用于学习者或儿童，错误的语法规则深深刻在他们心里，造成英语学习的误区和困扰；有些人也认为有些广告词勾起人们心理上的七大不良欲望。有些广告商为了吸引观众，尤其是男性观众，使用具有挑逗性的词汇再配上性感的美女的画面，这无疑给青少年造成了不良的影响。尽管仁者见仁，智者见智，但广告与广告英语都是一种社会现象，他们已经存在了很长一段时间随着社会的变化而改变提高了很多，他们已成为一种特有的文化，有其自身的特点与原则，他们会存在下去并且会发展得更好。
注：“出处”指文献的出版地、出版社、年；文献的刊名、年、卷（期）。
本科毕业论文文献资料阅读综述表
名称 广告与广告英语 类型（书籍、论文） 书籍 页数：101
作者 戚云方 出处 浙江大学出版社2003年3月
内容综述
“广告英语用词与普通英语有明显差别。广告语言作为传播信息的手段，其主要目的是诱使消费者注意。广告要求在极短的时间了，在有限的空间范围内，用最节约的语言，深入浅出，突出主题，达到立竿见影的效果。”
广告这一特殊的文体形式有其自身鲜明的特点，在人类长期的贸易往来中也形成了一种独特的文化，而语言作为这一文化的载体，势必要做到创新，吸引人的注意力，才能够把这种文化，以及这种文化的深刻内涵传播出去。随着社会的不断迅猛发展，人们物质生活的不断提高，人们每天从各种渠道获得的信息数量大的惊人，人们不得不选择性的接受外界给与的信息，而此时信息简洁概括却又完整生动的表达所有要传送的信息就成了最现实的问题。广告中的英语，最本质的目的在于吸引消费者的注意，然后促使消费者产生购买的行动，此时广告中的英语要运用各种写作的技巧无论是遣词造句还是修辞表达都要显示独特的一面，因为它是一种浓缩的、综合的、商业的艺术，它可以高雅、脱俗，具有较高的书面语色彩和文学意味，以此来烘托产品的高贵华丽；它可以简单易懂甚至口语化，使语句干净利落，铿锵有力，因为广告的目标是大众，而社会上的每个人都可能成为消费者，广告的语言必须为大多数人所理解所接受；有时广告英语亦可以是将口语与书面语相互结合。这就要求广告撰写员不仅具备文学的修养、艺术的魄力、商业的精心，而且更重要的是要研究心理学，要确切地了解消费者究竟是谁，了解他们的兴趣爱好和各种需要。而除了这些撰稿者还要考虑到产品所能提供的收益。
广告英语与英语的关系是部分与整体的广西，相互关联、相互影响，却又别具一格；广告英语与广告的关系亦是如此，广告英语因广告这一文体的特殊而特殊、随着广告的普遍而普遍。
注：“出处”指文献的出版地、出版社、年；文献的刊名、年、卷（期）。
本科毕业论文文献资料阅读综述表
名称 Cognitive Studies in Language and Culture 类型（书籍、论文） 书籍 页数：242
作者 Chang Zonglin 出处 China Ocean University Press
内容综述
“In the long history of studies on metaphor since Plato and Aristotle, metaphor has been identified as the deviated use of words and express outside their normal, conventional meanings. It is traditionally defined as a form of trope, the use of a word or phrase in a figurative sense.”
According to The Oxford English Dictionary: metaphor is “the figure of speech in which a name or descriptive term is transferred to some object different from , but analogous to, that to which it is properly applicable”. Metaphor can be found in many forms of speech and writing. They abound in many literary genres such as poem, novel, prose, and song lyrics. They are used in everyday language as well. In advertising language, metaphor is even used, because the use of metaphor enables the understanding of terms in some certain area. If a product is being sold, the copywriter want to beatify the product and give the consumer an expression that the product is so good, he has to compare the product to another thing, which can give the consumer a sense of beauty or excellent quality. None of the sentences makes sense if take the words literally. They must be understood as metaphors. The process of understanding them is apparently easy for most people who generally do it unconsciously. Researches have shown that it does not take much longer to process a metaphorical passage than a literal one unless the metaphor is input knowledge or experience that the targeted audience lacks.
注：“出处”指文献的出版地、出版社、年；文献的刊名、年、卷（期）。
本科毕业论文文献资料阅读综述表
名称 An Introduction to Linguistics 类型（书籍、论文） 书籍 页数：104
作者 Yang xinzhang 出处 Higher Education Press
内容综述
“The traditional approach to syntactic identifies constituents of the sentence, states the part of speech each word to describe the inflection involved, and explains the relationship each word related to the others.”
Sentence in any language are constructed from a rather small set of basic structural patterns and through certain processes involving the expansion or transformation of these basic patterns. If we consider sentence types from another perspective, we can see that each of the longer sentences of a language is structured in the same way as owe of a relatively small number of short sentences have the basic sentences types. There are different ways in dealing with sentences types.
In advertising language, the sentence structure is always simple, that is to say, simple sentence is frequently used in advertising language, a simple sentence is a group of words which expresses a single independent thought, and the single clause stands as a sentence. Advertising language, as a specific literary style, it needs to catch the audience’s attention at a very short time, for people got too much information from the outside very day, they don’t have time and vigor to look out the various advertisements. If the copywriter wants to attract the consumer to buy the products, the first thing he should be is catch the consumer’s attention by the wonderful advertising language. A simple sentence can sentence can easily attract the consumer and would not waste too much time.
注：“出处”指文献的出版地、出版社、年；文献的刊名、年、卷（期）。
本科毕业论文文献资料阅读综述表
名称 An Introduction to Sociolinguistics 类型（书籍、论文） 书籍 页数：325
作者 Ronald Wardhaugh 出处 Foreign Language Teaching and Research Press
内容综述
“As we have seen, each language exists in a number of different varieties, and individuals vary in their language they use according to occasion. Not every individual will necessarily command the same range of varieties as every other person, but throughout the total linguistic community there will be a considerable overlay, a situation which seems necessary if there is to be good communication.”
Language is each field differs from each other and has a particular characteristic for each. The linguists are agreed that no variety of a language is inherently better than any other. They insist that all languages and all varieties of particular language are equal in that they quite adequately serve the needs of those who use them. There are some of the consequences that follow elevating one variety and denigrating others, but there is no reason to suppose that any one of the varieties is intrinsically more worthy than any other.
The language on advertising is in debated a lot, different people hold the different view in it: some think advertising is an acceptable stimulus for the natural evolution of language; so think advertising debases English; some hold the view that psychologically appealing images are those which appeal to our seven sins: sexual urges, vanity, snobbery, gluttony, greed etc. even though different people hold the different view, but actually, advertisements and advertising language are both social phenomena, they have existed for a long time changed and improved a lot with the changing of the society; they have become a king of special culture, they have their own characteristics and principles. They will certainly exist and become more and more perfect.
注：“出处”指文献的出版地、出版社、年；文献的刊名、年、卷（期）。
